The Quest to Reach More Customers
We already know that our customers are plugged into a variety of channels. Email might be the best bet for reaching some, while social is the right route to others. So if we understand that [...]
State Officially Declares “Mile of Music Weekend”
Legislature’s “Mile of Music Weekend” Designation Affirms Importance of Appleton Festival To commemorate the return of the Mile of Music in 2015, the Wisconsin State Legislature has officially designated August 6-9 as "Mile of Music [...]
Keywords: The What & Where
So you've optimized your site and it still isn't appearing among any of the top ranks. What are you missing? While there's no secret formula for SEO, there are several factors that can impact its [...]
5 Ways to Lose New Web Traffic
by Brenda Timm Think of all the time and resources you invest to increase your web traffic and get more people to your site. Whether you’ve scored their clicks through an email, some stellar SEO [...]
Today’s Online Shopper
We already know that today's typical consumer is doing a lot more shopping online. But what are buyers' habits for digital purchasing and what tools are being used? An infographic from Epsilon on the Direct [...]
ESPN & User-Generated Content
by Erin Schroeder Typically when we think of great examples of user-generated content, they feature consumers showing how cool, useful, trendy, etc. (the list could go on and on) a brand’s product or service is. [...]