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So far wm2016 has created 116 blog entries.
1 11, 2016

Content Re-Purposing: The Why & How

November 1st, 2016|MOMENTUM MARKETING|

By Erin Schroeder, Copywriter & Online Specialist

Quality over quantity. That’s a pretty simple strategy to follow when creating content for your brand.

Yes, you want to get your message in front of your followers (and potential followers) on a regular basis, but racing to mass-produce piece after piece isn’t the way to go about it.

This is […]

13 09, 2016

Listening in: Webinar & Podcast Effectiveness

September 13th, 2016|MOMENTUM MARKETING|

By Brenda Timm, Vice President – Strategic Communication & Online Services

Today’s consumer is plugged into a variety of channels. She’s busy and wants the option to process content however and whenever it’s most convenient for her. An interactive, engaging format is a plus, too.

Enter the podcast and webinar. As more marketers get on board and […]

23 08, 2016

Five Fixes to Improve Your SEO Strategy

August 23rd, 2016|MOMENTUM MARKETING|

By Erin Schroeder, Copywriter & Online Specialist

Just as your website needs regular updates and maintenance, your SEO strategy does, too.

It can be easy to assume that the bulk of the work is done once you identify the right target keywords for your site and work them into tags and page content. Nope. That’s really just […]

10 05, 2016

Lessons Learned in Rebranding


Posted by Brenda Timm, VP – Strategic Communication & Online Services

We see companies rebrand all the time. Sometimes their efforts are celebrated with enthusiastic approval, while other instances are met with more of a “what were they thinking?” reaction.

Yes, brands evolve over the years. But when committing to the big step of rebranding, it’s important […]

12 04, 2016

Infographics: The Latest Marketing Movement

April 12th, 2016|MOMENTUM MARKETING|

Posted by Kim Willems, Social Media Specialist

Whether you’re looking to pair your meat with wine or gauge the cost of living on another continent, chances are, there’s an infographic for it.

The use of the infographic has really skyrocketed over the last few years and it appears that this is one marketing trend that’s […]

15 03, 2016
  • Keeping Up With Google Team

Keeping Up with the Google Team

March 15th, 2016|MOMENTUM MARKETING|

Posted by Erin Schroeder, Copywriter & Online Specialist

With the largest search engine on the Web plugging away each day and testing in the works for the country’s first driverless car, it seems that Google is always doing something to advance – or shake up – the online world and the bigger technology landscape.

So what has […]

11 02, 2016

The One-on-One Social Exchange

February 11th, 2016|THURSDAY THOUGHT|

While social media can be a great way to communicate with customers, there are certain situations where a private conversation is the better alternative to a public (as in one that the whole world can see!) exchange. Consider the buyer who’s had a bad experience with a product and decides to blast the brand when […]

4 02, 2016

Winning Super Bowl Ad Strategies

February 4th, 2016|THURSDAY THOUGHT|

Even though so many marketing efforts have an online focus today, the traditional Super Bowl TV ads are still as highly anticipated as ever. There’s typically that “go big” feel as brands try to pull out all the stops with their commercials. So as we patiently await Sunday’s line-up, what can we learn from some […]

3 02, 2016
  • boutique window - brand strategy

Case Study: Goodwill Brand Branches Out with New Boutiques

February 3rd, 2016|MOMENTUM MARKETING|

Posted by Erin Schroeder, Copywriter & Online Specialist

As Goodwill boutiques pop up across the country, it’s not just these new, high-end stores getting all the foot traffic. The brand strategy has created some fresh buzz for the brand as a whole, with all locations benefiting.

So what is working so well with this strategy? The boutique […]

28 01, 2016

How to Keep Your Videos Rolling

January 28th, 2016|THURSDAY THOUGHT|

For the first time in 2015, digital video topped social media in terms of the activities people engage in most often when they’re online. Marketers have caught on to this trend of increased viewership and are allocating more resources to their video budgets. But what factors must we zero in on to keep viewers watching? […]