In today’s ever-changing business world, we all have a pretty good idea of who our biggest competitors are at any given time. But how well do we understand their strengths and weaknesses? Lucky for us, the web makes this homework a lot easier. Do you regularly monitor your competitors’ online presence and consider the messaging […]
Every customer wants to feel heard. Maybe it’s to vent about a bad product experience or perhaps it’s to share a simple suggestion that could greatly enhance a service. Whatever the feedback, it’s important for businesses to listen and seek out this kind of candid input. That’s because addressing any issues an unhappy customer has […]
After marking another successful year with its four-day run in Northeast Wisconsin this summer, the Mile of Music festival recently received the 2015 Collaboration in Action Award from Lawrence University. The award honors an individual or organization that has worked in partnership with the University to provide “exemplary service to the Fox Cities community through […]
When we hear talk of a site’s bounce rate, what is the number that’s being measured? This refers to the percentage of people who land on your site, but don’t navigate beyond the first page. How does one “bounce” and what is the standard bounce rate? An infographic from Kissmetrics is a great […]
Putting on a great business event. There’s a lot of emphasis on pre- and post-event planning, but what about the things you can do to enhance the experience as it’s happening? For example, consider live streaming. An infographic from Formstack shows that 82% of an online audience found it helpful to actually see an event […]
By Erin Schroeder
The topic of ad blocking is causing quite a stir in the marketing industry lately.
For the customers who want an ad-free experience when they’re online to browse the news, shop a bunch of retailers or watch videos with minimal interruption, the concept seems to be a win. For the businesses that pay to […]
It’s a conundrum that comes up time and again when writing web content: How do you satisfy your readers and the search engines? While we want our web pages to rank well in engines like Google and Bing, the reality is that the human audience needs to remain the #1 focus. That said, the content […]
As many marketers realize, few things are as compelling as personal stories. That’s what the WNBA is banking on as its “Watch Me” ad series kicks off this week during playoffs. According to the NBA commissioner, Adam Silver, the women’s league isn’t where he hoped it would be by now — 18 years in the […]
by Erin Schroeder
It’s not a new concept. We know that people have always put a lot of stock into what their inner circles have to say about products and services. If a friend has a bad experience, this could easily sway another friend – and would-be purchaser – right on over to the next brand.
The fact that there are so many messages competing for our customers’ attention on a day-to-day basis is something we mention a lot in this space. But if we take a closer look at the issue, what are some ways to make sure your content gets noticed? It all comes down to pulling people in […]