So in all of the web and social efforts your business has been focusing on, you’re slowly growing your base of followers and fans … readers and subscribers. How do you go about nurturing these connections to build a larger online community? The first thing, and probably most important, is to see the value this […]
Forget all that talk about direct mail being a strategy that’s gone kaput. Sure, digital is getting most of the attention today, but as the Direct Marketing Association reports, U.S. businesses upped their total spending on direct mail as a whole in 2014 ($46 billion!) and the number of people who read and/or scanned these […]
“What’s the best time to post social content?” is a common question we hear from marketers. While there’s no easy answer to this as it varies from channel to channel, a recent report from CoSchedule sheds some new light. We took a look at three of the biggies and here’s what we found. […]
As we write marketing content today, especially of the web variety, it can be easy to get caught up in trying to check all the boxes for that “perfect piece” … choosing a compelling headline, following the best practices for length/flow, making copy SEO-friendly, etc. But in our quest to get everything right, have we […]
As consumers shift toward online purchasing, a top concern they often have is if the ordering process will be simple and secure. Another thing that makes them hesitant to buy on the web is the inability to see/try products in person. That’s what makes a satisfaction guarantee so important. Consider this one from Land’s End: […]
by Erin Schroeder
As we strategize ways to reach our customers today, understanding how to target millennials should land near the top of the list.
Consider this: the oldest consumers among this generation of more than 75 million are now in their 30s, while the youngest are just entering into adulthood. And according to an article in […]
If there's any question as to how brands are going out of their way to cater to the customer these days, the back-to-school season is a prime example. Consider Target. Running since mid-July, the retailer has launched a series of ads that position the store as a one-stop source for all school-related necessities that extend [...]
We already know that our customers are plugged into a variety of channels. Email might be the best bet for reaching some, while social is the right route to others. So if we understand that marketing requires a multi-channel approach today, why isn't this strategy being utilized more? It's because there are some big challenges [...]
Legislature’s “Mile of Music Weekend” Designation Affirms Importance of Appleton Festival
To commemorate the return of the Mile of Music in 2015, the Wisconsin State Legislature has officially designated August 6-9 as "Mile of Music Weekend," encouraging people to travel to the host city of Appleton and celebrate the festival that promotes up-and-coming artists.
Mile of Music [...]
So you've optimized your site and it still isn't appearing among any of the top ranks. What are you missing? While there's no secret formula for SEO, there are several factors that can impact its effectiveness. The first is research. You can't properly optimize your site until you identify the phrases people are actually searching [...]