Big news in the web world this week, the much-anticipated 2015 Internet Trends Report from Mary Meeker, a well-known venture capitalist with KPCB, has arrived. We’ve combed through the 196 slides of statistics and broken down some of the main highlights for your review. In terms of industries where the internet has had the most […]
by Brenda Timm
Scoring points for being convenient and cost-effective, webinars are a great opportunity for today’s busy professionals to squeeze in some added learning time on their quick-to-fill calendars.
But many of us have probably had the same disappointing experience: we’ve attended a highly touted session (or sometimes several!) that totally missed the mark.
So how can […]
Have you noticed that more and more social pages are appearing among business websites in search results today? While optimizing our websites has always been a great strategy for boosting Google ranks, it turns out that doing the same for social pages can be a smart move, too. And here's a bonus: it doesn't have [...]
Whether they're big or small with global or local operations, most businesses understand that customer relationships have indescribable value. For small business owners (SBOs) in particular, eMarketer recently reported some interesting findings. When asked what SBOs' top business concerns were for 2015, finding new customers was cited by 66% of respondents while retaining [...]
by Erin Schroeder
As search engine optimization (SEO) has evolved over the last two decades, it’s been a big and sometimes daunting task to keep up with the latest changes and best practices. Google has continued to be the dominant search engine, and whenever it changes its algorithm – the incredibly detailed process for ranking sites […]
Have you ever come out of a meeting with more questions than answers? More confusion than clarity? An interesting article on LinkedIn Pulse shows that the way we ask questions can have a big impact on the quality of answers we receive. For instance, consider that you may be swaying the response by [...]
Just how much does having a really good headline matter? A lot. Two statistics featured in a recent blog post from CoSchedule shed some light: 1) 8 out of 10 people will read a headline, but only 2 will typically click through to read the rest of the content; 2) Web traffic can [...]
by Dave Willems
Even as we enter the most uber-connected time ever with conversations happening across all different types of devices and channels, word-of-mouth marketing remains just as powerful.
How so? Consider this: people’s everyday experiences with products or reviews of services aren’t just being discussed over a cup of coffee these days. Yes, they’re still being […]
It's been just over a week since Google rolled out its much-anticipated algorithm update dubbed "Mobilegeddon." Was it as significant as so many expected? If you're not familiar, Google updated its algorithm -- or "secret formula" for how websites are ranked -- and now includes whether or not a site is mobile-friendly as a factor. [...]
When considering the power of pictures, there's a stat that finds content with visuals gets 94% more views than content containing text only. One company is taking this concept to a whole new level with its recent "video in print" ads. Chevrolet's Colorado truck is making quite a splash in magazines with print ads that [...]
