Have you noticed that more and more social pages are appearing among business websites in search results today? While optimizing our websites has always been a great strategy for boosting Google ranks, it turns out that doing the same for social pages can be a smart move, too. And here's a bonus: it doesn't have to involve a lot of extra work! Consider the keywords you already target on your website. These are the same phrases you'll want to incorporate into your social pages. Where do they go? Review the different copy sections by platform and weave keywords into different spots like the about info, company descriptions and specialty area listings ... work them in to your regular posts and updates as well. Imagine how much extra traffic you could see if your website and your social pages rank well!