Remember when the power went out at the Super Bowl in 2013 and Oreo shared its perfectly timed “you can still dunk in the dark” Tweet? Since then, brands have been trying exceptionally hard to replicate this classic example of real-time marketing. But what many are finding is that the bigger successes often come with right-time marketing. How does the concept work? It’s the process of delivering the right message to the right people at the right time. This means digging into data and studying behaviors … understanding which channels your audience is using, when they are active and what kind content is most relevant (and will get noticed among all the competing messages). Think of how effective your marketing could be if you put the pieces together to form a right-time strategy!