1 11, 2016
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Content Re-Purposing: The Why & How

November 1st, 2016|MOMENTUM MARKETING|

By Erin Schroeder, Copywriter & Online Specialist

Quality over quantity. That’s a pretty simple strategy to follow when creating content for your brand.

Yes, you want to get your message in front of your followers (and potential followers) on a regular basis, but racing to mass-produce piece after piece isn’t the way to go about it.

This is […]

5 10, 2016
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Gen Z: Marketing to A New Age Group

October 5th, 2016|MOMENTUM MARKETING|

By Kim Willems, Social Media Specialist

Just as many marketers are starting to feel like they have a grasp on how to communicate with Millennials, a new generation with a new way of thinking is entering the picture.

Generation Z (born in 1996 or later) is here, and while the oldest of the bunch may only be […]

13 09, 2016
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Listening in: Webinar & Podcast Effectiveness

September 13th, 2016|MOMENTUM MARKETING|

By Brenda Timm, Vice President – Strategic Communication & Online Services

Today’s consumer is plugged into a variety of channels. She’s busy and wants the option to process content however and whenever it’s most convenient for her. An interactive, engaging format is a plus, too.

Enter the podcast and webinar. As more marketers get on board and […]

23 08, 2016
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Five Fixes to Improve Your SEO Strategy

August 23rd, 2016|MOMENTUM MARKETING|

By Erin Schroeder, Copywriter & Online Specialist

Just as your website needs regular updates and maintenance, your SEO strategy does, too.

It can be easy to assume that the bulk of the work is done once you identify the right target keywords for your site and work them into tags and page content. Nope. That’s really just […]

10 05, 2016
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Lessons Learned in Rebranding

May 10th, 2016|MOMENTUM MARKETING|

Posted by Brenda Timm, VP – Strategic Communication & Online Services

We see companies rebrand all the time. Sometimes their efforts are celebrated with enthusiastic approval, while other instances are met with more of a “what were they thinking?” reaction.

Yes, brands evolve over the years. But when committing to the big step of rebranding, it’s important […]

12 04, 2016
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Infographics: The Latest Marketing Movement

April 12th, 2016|MOMENTUM MARKETING|

Posted by Kim Willems, Social Media Specialist

Whether you’re looking to pair your meat with wine or gauge the cost of living on another continent, chances are, there’s an infographic for it.

The use of the infographic has really skyrocketed over the last few years and it appears that this is one marketing trend that’s […]

15 03, 2016
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Keeping Up with the Google Team

March 15th, 2016|MOMENTUM MARKETING|

Posted by Erin Schroeder, Copywriter & Online Specialist

With the largest search engine on the Web plugging away each day and testing in the works for the country’s first driverless car, it seems that Google is always doing something to advance – or shake up – the online world and the bigger technology landscape.

So what has […]

3 02, 2016
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Case Study: Goodwill Brand Branches Out with New Boutiques

February 3rd, 2016|MOMENTUM MARKETING|

Posted by Erin Schroeder, Copywriter & Online Specialist

As Goodwill boutiques pop up across the country, it’s not just these new, high-end stores getting all the foot traffic. The brand strategy has created some fresh buzz for the brand as a whole, with all locations benefiting.

So what is working so well with this strategy? The boutique […]

13 01, 2016
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A Look Ahead: Online Marketing Trends in 2016

January 13th, 2016|MOMENTUM MARKETING|

Posted by Brenda Timm, VP – Strategic Communication & Online Services

Now that we’ve officially welcomed 2016, the big buzz in the marketing world has been focused on what kind of trends to expect for the year ahead, especially online.

We’ve been combing through the articles and found some interesting stuff in the process. While there are […]

23 11, 2015
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Holiday Shopping Done Right

November 23rd, 2015|MOMENTUM MARKETING|

Posted by Brenda Timm, Vice President – Strategic Communication & Online Services

As the holiday ads begin to roll and shoppers start checking items off their to-buy lists, businesses need to be at the top of their game. Now is the time to evaluate and fine-tune the in-store and online purchase processes as both of them […]