By Erin Schroeder, Copywriter & Online Specialist
Quality over quantity. That’s a pretty simple strategy to follow when creating content for your brand.
Yes, you want to get your message in front of your followers (and potential followers) on a regular basis, but racing to mass-produce piece after piece isn’t the way to go about it.
This is […]
By Kim Willems, Social Media Specialist
Just as many marketers are starting to feel like they have a grasp on how to communicate with Millennials, a new generation with a new way of thinking is entering the picture.
Generation Z (born in 1996 or later) is here, and while the oldest of the bunch may only be […]
By Brenda Timm, Vice President – Strategic Communication & Online Services
Today’s consumer is plugged into a variety of channels. She’s busy and wants the option to process content however and whenever it’s most convenient for her. An interactive, engaging format is a plus, too.
Enter the podcast and webinar. As more marketers get on board and […]
By Erin Schroeder, Copywriter & Online Specialist
Just as your website needs regular updates and maintenance, your SEO strategy does, too.
It can be easy to assume that the bulk of the work is done once you identify the right target keywords for your site and work them into tags and page content. Nope. That’s really just […]
Posted by Brenda Timm, VP – Strategic Communication & Online Services
We see companies rebrand all the time. Sometimes their efforts are celebrated with enthusiastic approval, while other instances are met with more of a “what were they thinking?” reaction.
Yes, brands evolve over the years. But when committing to the big step of rebranding, it’s important […]
Posted by Kim Willems, Social Media Specialist
Whether you’re looking to pair your meat with wine or gauge the cost of living on another continent, chances are, there’s an infographic for it.
The use of the infographic has really skyrocketed over the last few years and it appears that this is one marketing trend that’s […]
Posted by Erin Schroeder, Copywriter & Online Specialist
With the largest search engine on the Web plugging away each day and testing in the works for the country’s first driverless car, it seems that Google is always doing something to advance – or shake up – the online world and the bigger technology landscape.
So what has […]
Posted by Erin Schroeder, Copywriter & Online Specialist
As Goodwill boutiques pop up across the country, it’s not just these new, high-end stores getting all the foot traffic. The brand strategy has created some fresh buzz for the brand as a whole, with all locations benefiting.
So what is working so well with this strategy? The boutique […]
Posted by Brenda Timm, VP – Strategic Communication & Online Services
Now that we’ve officially welcomed 2016, the big buzz in the marketing world has been focused on what kind of trends to expect for the year ahead, especially online.
We’ve been combing through the articles and found some interesting stuff in the process. While there are […]
Posted by Brenda Timm, Vice President – Strategic Communication & Online Services
As the holiday ads begin to roll and shoppers start checking items off their to-buy lists, businesses need to be at the top of their game. Now is the time to evaluate and fine-tune the in-store and online purchase processes as both of them […]
