21 04, 2015

PR Case Study: Beech-Nut

April 21st, 2015|MOMENTUM MARKETING|

by Brenda Timm

The dreaded food recall. As we’ve seen in the past, it’s something that can quickly escalate into a PR disaster.

But when handled in a timely, effective and forthcoming fashion, these types of situations can be much easier for companies to bounce back from.

Consider the recent Beech-Nut case as an example. After a report […]

19 03, 2015

Top Web Turn-Offs for Visitors

March 19th, 2015|MOMENTUM MARKETING|

by Brenda Timm

Google the phrase “things that frustrate web visitors” and you’ll find pages of results. Some of these annoyances are simple fixes or easy-to-avoid in the first place, while others take a little more time and maintenance to correct.

Whatever the case, we work hard to get people to reach our websites, right? The last thing [...]

23 02, 2015

Case Study: Walt Disney Pictures

February 23rd, 2015|MOMENTUM MARKETING|

With some of the best-grossing movies of all time turned timeless classics, Walt Disney Pictures knows a thing or two about promoting an upcoming flick. The media giant has recently shown that it also knows how to adapt its marketing strategies to today’s movie-goers with a clever campaign for the new live-action version of Cinderella.

Set [...]

3 02, 2015

Online Surveys 101: Better Response Rates

February 3rd, 2015|MOMENTUM MARKETING|

Have you ever been lured into taking an online survey that promised to be “quick and simple,” only to find yourself on the third page of questions, 15 minutes later, with no end  to the interrogation in sight?

Yep. It’s a classic flaw with many web-based (and other) surveys, but one that can easily be prevented.

Here’s [...]

21 01, 2015

Social Channels: Finding the Right Fit

January 21st, 2015|MOMENTUM MARKETING|

Given the growing number of web users dabbling in social media today, we’ve reached a point where having some sort of business presence is a must. But trying to create – and ultimately maintain – an identity on every social channel? Not the most effective strategy.

So how do you determine which platforms are best for [...]

6 01, 2015

The Best Digital Ads of 2014

January 6th, 2015|MOMENTUM MARKETING|

In reviewing the top digital ads of the year, we took a slightly different approach for 2014.

Typically, we focus on the ones that are designated as the “best of the best” by industry experts. This year, we wanted to see which ads the public chose.

Our search brought us to a list from YouTube that was [...]

18 12, 2014

The Social Scene in 2015

December 18th, 2014|MOMENTUM MARKETING|

As more marketers have joined the social scene this year and discovered new ways to connect with their customers, the big question is this: How will things look in 2015?

A new article from Forbes gives us an idea by providing some practical projections, including which social sites are likely to gain steam, which may [...]

4 12, 2014

Surviving the “Form Filtering Phase”

December 4th, 2014|MOMENTUM MARKETING|

You’ve written a clever subject line and your recipient clicks to open the message … success! The intro copy is so compelling that he or she takes the next step and clicks the link to the guide/e-book/tip sheet, etc., you’re sharing … hooray!

But, unfortunately, the celebrating often ends here as this is the point where [...]

18 11, 2014

The Anatomy of a Good List Post

November 18th, 2014|MOMENTUM MARKETING|

In our latest Thursday Thought, we talked about the huge upsurge of the infographic.

Have you heard of another top content type that’s being shared all over the web? List posts. According to an interesting new article from PR Daily, list posts get the second highest amount of social shares after infographics.

So [...]

4 11, 2014

Bringing Influencers On Board

November 4th, 2014|MOMENTUM MARKETING|

When we throw the term “influencer” out there, it can have a variety of definitions. An influencer can be an industry expert or a brand advocate … a colleague, a team leader or someone who is just really well-connected within your community.

So why are these influencers so important to have on board?

A recent article [...]