5 11, 2015

Case Study: Social Engagement Success

November 5th, 2015|MOMENTUM MARKETING|

Posted by Kim Willems, Social Media Specialist

As businesses, we all go about our social strategies in different ways, but the ultimate goal is usually pretty similar: to engage our unique (and in some ways similar) mix of followers.

So which companies are getting it right? How are they grabbing people’s attention and motivating them to interact?

A […]

14 10, 2015

Ad Blocking: Understanding the Root Cause

October 14th, 2015|MOMENTUM MARKETING|

By Erin Schroeder

The topic of ad blocking is causing quite a stir in the marketing industry lately.

For the customers who want an ad-free experience when they’re online to browse the news, shop a bunch of retailers or watch videos with minimal interruption, the concept seems to be a win. For the businesses that pay to […]

23 09, 2015

On the Web: Monitoring Brand Chatter

September 23rd, 2015|MOMENTUM MARKETING|

by Erin Schroeder

It’s not a new concept. We know that people have always put a lot of stock into what their inner circles have to say about products and services. If a friend has a bad experience, this could easily sway another friend – and would-be purchaser – right on over to the next brand.

But […]

11 08, 2015

Marketing to the Web-Savvy Millennial

August 11th, 2015|MOMENTUM MARKETING|

by Erin Schroeder

As we strategize ways to reach our customers today, understanding how to target millennials should land near the top of the list.

Consider this: the oldest consumers among this generation of more than 75 million are now in their 30s, while the youngest are just entering into adulthood. And according to an article in […]

21 07, 2015

5 Ways to Lose New Web Traffic


by Brenda Timm

Think of all the time and resources you invest to increase your web traffic and get more people to your site.

Whether you’ve scored their clicks through an email, some stellar SEO or a banner ad on an affiliate site, the last you thing you want after all that work is to drive those […]

10 07, 2015

ESPN & User-Generated Content


by Erin Schroeder

Typically when we think of great examples of user-generated content, they feature consumers showing how cool, useful, trendy, etc. (the list could go on and on) a brand’s product or service is. But what about a brand that’s trying to get potential employees to buy in to its business?

Enter ESPN.

While the first impression […]

19 06, 2015

Storytelling: Why it Works in Marketing


by Erin Schroeder

A good story. No matter what you’re selling – a simple trinket to the most sophisticated service – this is the one thing everyone can relate to.

Why so? Because stories have a tendency to grab our attention and draw us in. They provide a more personal connection and speak to our emotional side. […]

3 06, 2015

Webinars: Creating Exceptional Content


by Brenda Timm

Scoring points for being convenient and cost-effective, webinars are a great opportunity for today’s busy professionals to squeeze in some added learning time on their quick-to-fill calendars.

But many of us have probably had the same disappointing experience: we’ve attended a highly touted session (or sometimes several!) that totally missed the mark.

So how can […]

19 05, 2015

SEO: 3 Essentials for Every Site


by Erin Schroeder

As search engine optimization (SEO) has evolved over the last two decades, it’s been a big and sometimes daunting task to keep up with the latest changes and best practices. Google has continued to be the dominant search engine, and whenever it changes its algorithm – the incredibly detailed process for ranking sites […]

6 05, 2015

Word of Mouth in the Age of Conversation


by Dave Willems

Even as we enter the most uber-connected time ever with conversations happening across all different types of devices and channels, word-of-mouth marketing remains just as powerful.

How so? Consider this: people’s everyday experiences with products or reviews of services aren’t just being discussed over a cup of coffee these days. Yes, they’re still being […]