• marketing in 2017

In with the New

By |December 22nd, 2016|Categories: THURSDAY THOUGHT|

As 2016 winds down, the team here at Willems Marketing & Events would like to wish you a wonderful holiday season and thank you for your continued readership. We enjoy bringing you our Thursday Thoughts [...]

  • right-time marketing

Success with Right-Time Marketing

By |December 15th, 2016|Categories: THURSDAY THOUGHT|

Remember when the power went out at the Super Bowl in 2013 and Oreo shared its perfectly timed "you can still dunk in the dark" Tweet? Since then, brands have been trying exceptionally hard to [...]

  • 2017 marketing trends

2017 Marketing Predictions

By |December 8th, 2016|Categories: THURSDAY THOUGHT|

With just a few more weeks until the calendar flips to 2017, we thought now was a great time to check out some marketing predictions for the New Year. An article from Forbes shares a [...]

  • marketing to new customers

Bringing Back First-Time Buyers

By |December 1st, 2016|Categories: THURSDAY THOUGHT|

Most businesses put in a lot of hard work to get new customers. Here's the reality though: it costs a lot more to attract them than it does to retain them. That's why it's so [...]

  • holiday shopping 2016

Holiday Shopping Predictions

By |November 17th, 2016|Categories: THURSDAY THOUGHT|

With just a week until the holiday shopping season unofficially kicks off on Black Friday, marketers everywhere are wondering what to expect from consumers. We found a nice preview from The NPD Group. It estimates [...]

  • Willems Student Marketing Team

Willems & AASD Team Up: Work Experience for High Schoolers

By |November 14th, 2016|Categories: LATEST NEWS|

Area students have the unique opportunity to develop their business skills outside the classroom thanks to a collaboration between the Appleton Area School District (AASD) and Willems Marketing & Events. The two organizations came together [...]