In with the New
As 2016 winds down, the team here at Willems Marketing & Events would like to wish you a wonderful holiday season and thank you for your continued readership. We enjoy bringing you our Thursday Thoughts [...]
Success with Right-Time Marketing
Remember when the power went out at the Super Bowl in 2013 and Oreo shared its perfectly timed "you can still dunk in the dark" Tweet? Since then, brands have been trying exceptionally hard to [...]
2017 Marketing Predictions
With just a few more weeks until the calendar flips to 2017, we thought now was a great time to check out some marketing predictions for the New Year. An article from Forbes shares a [...]
Bringing Back First-Time Buyers
Most businesses put in a lot of hard work to get new customers. Here's the reality though: it costs a lot more to attract them than it does to retain them. That's why it's so [...]
Holiday Shopping Predictions
With just a week until the holiday shopping season unofficially kicks off on Black Friday, marketers everywhere are wondering what to expect from consumers. We found a nice preview from The NPD Group. It estimates [...]
Willems & AASD Team Up: Work Experience for High Schoolers
Area students have the unique opportunity to develop their business skills outside the classroom thanks to a collaboration between the Appleton Area School District (AASD) and Willems Marketing & Events. The two organizations came together [...]