• Avoiding roadblocks: 5 common web issues

5 Website Roadblocks

By |November 10th, 2016|Categories: THURSDAY THOUGHT|

When people land on our websites for the very first time, we want them to stay and explore. But that won't happen if they encounter some frustrating roadblocks. Here are 5 common examples. 1) Pop-up [...]

  • Crafting an elevator pitch

Crafting An Elevator Pitch

By |November 3rd, 2016|Categories: THURSDAY THOUGHT|

Does your company have a ready-to-deliver elevator pitch? According to an article in Advertising Age, a survey done by The UPS Store shows that only 30% of business owners do. This prompted the shipping retailer to [...]

Content Re-Purposing: The Why & How

By |November 1st, 2016|Categories: MOMENTUM MARKETING|

By Erin Schroeder, Copywriter & Online Specialist Quality over quantity. That’s a pretty simple strategy to follow when creating content for your brand. Yes, you want to get your message in front of your followers [...]

  • Attracting new social followers

Growing Your Follower Base

By |October 27th, 2016|Categories: THURSDAY THOUGHT|

Situation: Your business is active on a few social channels and you'd like to grow your base of followers. Where do you start? Solution: Post regularly, make connections and promote your pages! Your target audience [...]

  • planning giveaways

Giveaways: How-To Tips

By |October 20th, 2016|Categories: THURSDAY THOUGHT|

Who doesn't love a good giveaway? For the giver, it can drum up some added publicity for business and boost sales. For the recipient, it's all about the free stuff! But before you splash a [...]

  • Evolving search results

Today’s Search Experience

By |October 13th, 2016|Categories: THURSDAY THOUGHT|

Google and other search engines (SEs) try really hard to mimic the thought patterns of humans. This is evident in how search results have evolved over the years. In Google's case, there's predictive search that [...]