Does your company have a ready-to-deliver elevator pitch? According to an article in Advertising Age, a survey done by The UPS Store shows that only 30% of business owners do. This prompted the shipping retailer to partner with Marcus Lemonis, host of the show “The Profit,” to film a web-based mini-series where entrepreneurs compete for $10K by making their pitch to the billionaire on an elevator ride. So how should a pitch be structured? Assuming you only have about 30 seconds, it needs to be concise. Introduce your company and what differentiates it from others. Keep it conversational (vs. sales-y) and don’t overwhelm with fancy lingo or non-essentials. On top of that, be ready to answer any impromptu questions and close with an invitation for a follow-up conversation. If your business hasn’t developed a pitch yet, now is the time. You never know who you might run into when you’re heading up 15 floors.