Most businesses put in a lot of hard work to get new customers. Here’s the reality though: it costs a lot more to attract them than it does to retain them. That’s why it’s so important to focus on offering an exceptional experience once someone makes the jump to first-time buyer. Whether it’s in-store or online, you need to be at the top of your game with customer service. This includes everything from answering product/service questions to ensuring a smooth transaction at checkout. After the sale, find ways to keep connected with your new clients. Some ideas? Send a thank you or welcome email and extend customized offers to encourage repeat business. Invite customers to follow your company’s social channels and consider extending loyalty incentives. We put a lot of emphasis on getting new business, but it’s often the relationships with first-time buyers we should spend more time nurturing.