Google and other search engines (SEs) try really hard to mimic the thought patterns of humans. This is evident in how search results have evolved over the years. In Google’s case, there’s predictive search that attempts to fill in the blanks based on top queries as it provides instant results while we type. Another biggie is Google Places, with listings to serve people doing more local searches nowadays. These results have gone from a simple company listing to a more complete entry with address, hours, ratings and directions. We now see “Featured Snippets” as well. An example: the first result for a search of “leading NFL rushers” is a leader chart instead of a sports site. So how do all of these advanced SE tactics affect us as marketers? We should follow their cue when developing web content and fill our pages with the most useful, relevant and thorough information. This won’t just give visitors a better experience when they land on our sites, but it could also mean a higher likelihood of appearing among those coveted search results, too.