Situation: Your business is active on a few social channels and you’d like to grow your base of followers. Where do you start? Solution: Post regularly, make connections and promote your pages! Your target audience has a better chance of finding and following your company pages if you post content they see as helpful and relevant on a consistent basis. But don’t just wait for them to stumble across your pages … start connecting! Follow influencers, join groups and be part of the conversation. On top of that, increase page visibility. Add clickable social icons to your website, e-newsletters and email signature. When you do get new followers? Be responsive if they comment on posts or message you with questions. The easiest way to build your follower base is to be proactive in all aspects of your social approach.