Digital on Pace to Pass TV
We've all seen why digital advertising has become so big as consumers are more attached to their mobile devices than ever before. But as eMarketer reports, the pace of growth is unexpected. It wasn't until [...]
Gen Z: Marketing to A New Age Group
By Kim Willems, Social Media Specialist Just as many marketers are starting to feel like they have a grasp on how to communicate with Millennials, a new generation with a new way of thinking is [...]
The Email + Social Approach
As social media usage climbs higher and higher, marketers are seeing more of their efforts moving in that direction. But what does this mean for email marketing? Should it take the backseat? Nope! Think about [...]
Feedback from Happy Customers
So you just talked to a customer who had a positive experience with your company and has glowing things to say about your products/services. How can you use this feedback to influence others? There are [...]
Filtering Uncalled-For Commentary
If you haven't already heard, Instagram is grabbing headlines this week for introducing a new feature users can activate to prevent inappropriate comments from being posted with their photos. This comes as good news to [...]
Listening in: Webinar & Podcast Effectiveness
By Brenda Timm, Vice President - Strategic Communication & Online Services Today’s consumer is plugged into a variety of channels. She’s busy and wants the option to process content however and whenever it’s most convenient [...]