• The digital advertising trend

Digital on Pace to Pass TV

By |October 6th, 2016|Categories: THURSDAY THOUGHT|

We've all seen why digital advertising has become so big as consumers are more attached to their mobile devices than ever before. But as eMarketer reports, the pace of growth is unexpected. It wasn't until [...]

Gen Z: Marketing to A New Age Group

By |October 5th, 2016|Categories: MOMENTUM MARKETING|

By Kim Willems, Social Media Specialist Just as many marketers are starting to feel like they have a grasp on how to communicate with Millennials, a new generation with a new way of thinking is [...]

  • email and social media marketing

The Email + Social Approach

By |September 29th, 2016|Categories: THURSDAY THOUGHT|

As social media usage climbs higher and higher, marketers are seeing more of their efforts moving in that direction. But what does this mean for email marketing? Should it take the backseat? Nope! Think about [...]

  • Using customer testimonials

Feedback from Happy Customers

By |September 22nd, 2016|Categories: THURSDAY THOUGHT|

So you just talked to a customer who had a positive experience with your company and has glowing things to say about your products/services. How can you use this feedback to influence others? There are [...]

  • Filtering social comments

Filtering Uncalled-For Commentary

By |September 15th, 2016|Categories: THURSDAY THOUGHT|

If you haven't already heard, Instagram is grabbing headlines this week for introducing a new feature users can activate to prevent inappropriate comments from being posted with their photos. This comes as good news to [...]

Listening in: Webinar & Podcast Effectiveness

By |September 13th, 2016|Categories: MOMENTUM MARKETING|

By Brenda Timm, Vice President - Strategic Communication & Online Services Today’s consumer is plugged into a variety of channels. She’s busy and wants the option to process content however and whenever it’s most convenient [...]