Fixing Those Slow-Loading Pages
Of all the things that frustrate web users, slow-loading pages continue to land near the top of the list. In fact, Kissmetrics shares an infographic with this stat: 47% of consumers expect a page to [...]
SEO: The Location Factor
When we think of the fundamentals of SEO, keyword strategy comes to mind. Are we identifying the right phrases and placing them in the right spots? Keywords are definitely a big deal in terms of [...]
Lessons Learned in Rebranding
Posted by Brenda Timm, VP – Strategic Communication & Online Services We see companies rebrand all the time. Sometimes their efforts are celebrated with enthusiastic approval, while other instances are met with more of a [...]
Your Brand’s Unique Personality
As consumers, we tend to humanize brands. Our experiences and interactions with them help us identify the characteristics they embody. These can be everything from trendy, down-to-earth or sophisticated to funny, reliable or adventurous. Through [...]
PR: Thinking Like A Reporter
Consider how many story ideas must cross the desks of media professionals in a given week or the sheer volume of news releases that land in their Inboxes. They have the job of deciding what [...]
The Online/Mobile Shopper
"The customer is in charge" is a good way to sum up today's buying experience. As online shopping has expanded to include multi-device mobile purchasing, consumers now have more options and accessibility than ever before. [...]