Of all the things that frustrate web users, slow-loading pages continue to land near the top of the list. In fact, Kissmetrics shares an infographic with this stat: 47% of consumers expect a page to load in two seconds or less. The longer it takes, the less likely visitors are to stick around. Page speed is also a factor in determining page ranks. Here’s the thing: many of the most common issues associated with sluggish page load speed can be fixed. Some of the top culprits relate to JavaScript, image size and browser caching. Check out an overview of speed rules from Google with tips by topic and see where you can make improvements. Because who wants to send a visitor to a competitor’s website just because a page didn’t load fast enough?