When we think of the fundamentals of SEO, keyword strategy comes to mind. Are we identifying the right phrases and placing them in the right spots? Keywords are definitely a big deal in terms of site ranks, but there’s another significant factor that often gets lost in the optimization process. Location. As visitors have become more savvy about how they search, many add locations as part of their queries. Instead of a simple search for “dog groomer,” someone in our surrounding area might add “Appleton, WI” or “Fox Valley.” And because Google and other engines want to deliver the most relevant results, they are going to display the sites that best fit the location-specific criteria. How can you adjust your SEO? Just consider the geographic region your business serves and incorporate your target locations — from county to city to state — into your on-page copy and meta tags accordingly.