Consider how many story ideas must cross the desks of media professionals in a given week or the sheer volume of news releases that land in their Inboxes. They have the job of deciding what ultimately makes the cut, but we, as content creators, can make those decisions easier. When writing a news release, try to put yourself in the shoes of a reporter. Is this story newsworthy? Is there a clear hook? If your answer is “no” in either case, your story is probably out of the running. It’s also important to think beyond how the resulting press coverage might benefit your business. When writing, keep focused on what makes your story stand out, how this angle is relevant to readers and the impact it could have on the target community. Reviewing your piece from a reporter’s perspective could help your business get some added PR when putting together news releases.