As consumers, we tend to humanize brands. Our experiences and interactions with them help us identify the characteristics they embody. These can be everything from trendy, down-to-earth or sophisticated to funny, reliable or adventurous. Through the process, we discover a brand’s personality and how well we relate to it. The better we relate, the more likely we are to connect. So how can brands show off their unique personalities? There are many different ways, but most come back to content. Think of how you can work your brand persona into web pages, blog entries and social posts … case studies, videos and the photos/images you use, too. People are instinctively drawn to the human traits of a brand, so why not use every opportunity to highlight them?