As social media usage climbs higher and higher, marketers are seeing more of their efforts moving in that direction. But what does this mean for email marketing? Should it take the backseat? Nope! Think about it from the “two is better than one” approach. In many ways, social and email complement each other. For example, a social post can reach a larger, broader audience while email allows you to personalize your message and communicate one-on-one. As far as email being pushed into the “been there, done that” category, the reality is that it’s still consistently ranked as the channel with the highest ROI. Plus, email remains a quick, cost-effective way to connect with others, just as social media does. Marketing Land shares a great article on the topic. Check it out and see why email and social media should both make the team.