So you just talked to a customer who had a positive experience with your company and has glowing things to say about your products/services. How can you use this feedback to influence others? There are plenty of options! Start with your website. Create a page of testimonials or sprinkle snippets of them throughout your site. If it’s a longer response and works formatting-wise, develop a full case study or film a quick video testimonial. Customer quotes can be a great source of content among your rotation of social posts, too. They can also be incorporated into email campaigns or worked in as part of leave-behind sales materials. Word of mouth can have a huge impact. If you have some compelling feedback from your customers, ask for their approval in using it and then find the most effective ways to incorporate these testimonials into your marketing efforts.