Do you sometimes see irrelevant ads pop up in your Facebook feed and wonder how or why they were targeted to you? This issue could soon be resolved as Facebook has introduced a new Relevance Score feature for advertisers. Launched last week, these scores are based on a calculation of [...]
Have you ever landed on a web page and exited right away because there was a huge hodgepodge of information or just too much stuff to process? First impressions are big, and if you don't make a good one, people are quick to jump to another site. So what do you need to focus on? [...]
The headlines tell us the basics: social media usage is experiencing a surge ... some channels are growing while others are losing ground ... certain demographics are becoming more active. But what do the numbers look like in the big picture? Adweek recently shared an interesting infographic that shows current data and predictions for 2016. [...]
Have you ever been lured into taking an online survey that promised to be “quick and simple,” only to find yourself on the third page of questions, 15 minutes later, with no end to the interrogation in sight?
Yep. It’s a classic flaw with many web-based (and other) surveys, but one that can easily be prevented.
Here’s [...]
So you put the finishing touches on some new content and added a link to it from the appropriate page on your website. Now what? Don't just wait for people to go and find it ... broadcast it! Consider pushing your content out with a clever tweet or a timely Facebook post. Do you publish [...]
According to the latest stats shared by eMarketer, Google is the source for a whopping 93% of organic (non-paid) search traffic being directed to websites. Why is this such a big deal? SEO plays a huge part in getting people to our sites. And since Google is the front-runner among search engines, it [...]
Given the growing number of web users dabbling in social media today, we’ve reached a point where having some sort of business presence is a must. But trying to create – and ultimately maintain – an identity on every social channel? Not the most effective strategy.
So how do you determine which platforms are best for [...]
As marketers, we like to share examples of other marketers succeeding with their content strategies. Today we shine the spotlight on TIME. The magazine used to send out 10 different e-newsletters covering 10 different vertical markets and has since combined all of those publications into one. The result? With the new version, The Brief, open [...]
With 2015 kicking off, we have entered a year when marketers have more options than ever before to reach their target audience. So what channel tops the list for having the best ROI? According to a study Direct Marketing News shared, 60% of marketing executives polled chose email marketing as the number one [...]
In reviewing the top digital ads of the year, we took a slightly different approach for 2014.
Typically, we focus on the ones that are designated as the “best of the best” by industry experts. This year, we wanted to see which ads the public chose.
Our search brought us to a list from YouTube that was [...]
