According to the latest stats shared by eMarketer, Google is the source for a whopping 93% of organic (non-paid) search traffic being directed to websites. Why is this such a big deal? SEO plays a huge part in getting people to our sites. And since Google is the front-runner among search engines, it should also be the main benchmark for how we optimize. That means following Google's guidelines for SEO ... its standards for content, design and quality, too. Just how much are people reaching your site through Google and other engines? If you monitor web analytics, this is one stat you should be watching. The percentage of search engine referrals versus direct site traffic is often quite high. And that number alone can show just how essential it is to make our sites Google-friendly.