Have you ever landed on a web page and exited right away because there was a huge hodgepodge of information or just too much stuff to process? First impressions are big, and if you don't make a good one, people are quick to jump to another site. So what do you need to focus on? Page readability is first up. Make sure you have enough separation between elements, avoid clutter and eliminate an outdated page design. If you have copy-heavy pages, use features like subheads, white space and bullet lists to break things up. Organization is another factor. Put content in a logical order, link to related info and ensure the page is easy to scan. Another consideration is the call to action. Where do you want visitors to go next? Give some clear direction to guide them and include navigation menus on all pages. The bottom line: good web pages are those that pass the test for being user-friendly.