Do you sometimes see irrelevant ads pop up in your Facebook feed and wonder how or why they were targeted to you? This issue could soon be resolved as Facebook has introduced a new Relevance Score feature for advertisers. Launched last week, these scores are based on a calculation of the positive and negative feedback Facebook expects an ad to receive and they're figured on a 1-10 scale. The higher an ad's relevancy score, the lower the cost for the advertiser to deliver. And once an ad runs, the score is updated to reflect user interaction and feedback. How will this feature and its real-time results be helpful? Adding relevancy as a factor better ensures that the right people will receive your message. It also allows you to test campaigns both before and after sending, and adjust your creative to increase relevancy scores. To learn more, check out the latest from Facebook.