by Brenda Timm
The dreaded food recall. As we’ve seen in the past, it’s something that can quickly escalate into a PR disaster.
But when handled in a timely, effective and forthcoming fashion, these types of situations can be much easier for companies to bounce back from.
Consider the recent Beech-Nut case as an example. After a report […]
Even though it's such a simple way to communicate, there's a lot to consider when coordinating an email marketing effort. Aside from all the logistics of format, frequency and distribution, what about the meat of your message, the content? The factors contributing to a solid email include everything from the subject line to the call [...]
In allocating our marketing resources, we're always aiming to get the most value, right? Socially speaking, one consideration is how shareable -- or, in turn, viral -- readers will perceive a post to be. A recent report from Social Media Examiner finds that the top types of content consumers share most are 1) [...]
The numbers are in and show that U.S. adults now spend an average of 2 hours and 51 minutes on their mobile devices each day. What are marketers doing about it? Adapting. As eMarketer reports, mobile ad spending will increase by a whopping 50% this year to nearly $29 billion. And by 2016, [...]
by Brenda Timm
Google the phrase “things that frustrate web visitors” and you’ll find pages of results. Some of these annoyances are simple fixes or easy-to-avoid in the first place, while others take a little more time and maintenance to correct.
Whatever the case, we work hard to get people to reach our websites, right? The last thing [...]
While browsing your company's social page, you see a scathing comment from an irritated customer. What's the best way to handle this? Your initial reaction may be to immediately start typing and post a reply that disputes every last detail of the commenter's claim. The better solution: step back and think carefully about your response. [...]
With the new Apple Watch set to arrive in April, marketers are being reminded of how to make a big deal out of a product launch. The first lesson? Create some major buzz. Apple is definitely doing so as the Watch is making headlines and news feeds everywhere. Some of this press is from people [...]
Many businesses believe that once they've done the work of optimizing their websites, the top page ranks will soon follow and remain thereafter. Unfortunately, it's not this simple. Yes, researching the right keywords and targeting them on your website is a big first step and should help your search engine standings. But SEO is not [...]
Consumer trust is always essential, but in the case of online shopping, it's definitely a must. A recent infographic from MarketingProfs found that 88% of visitors abandoned their carts when shopping on retailer websites. Why such a high rate of exits? The number one reason cited was a lack of trust due to [...]
With some of the best-grossing movies of all time turned timeless classics, Walt Disney Pictures knows a thing or two about promoting an upcoming flick. The media giant has recently shown that it also knows how to adapt its marketing strategies to today’s movie-goers with a clever campaign for the new live-action version of Cinderella.
Set [...]
