While browsing your company's social page, you see a scathing comment from an irritated customer. What's the best way to handle this? Your initial reaction may be to immediately start typing and post a reply that disputes every last detail of the commenter's claim. The better solution: step back and think carefully about your response. Once you put something out there, it's typically for the public to see. Consider how you can be professional and thoughtful in your reply. Then, reach out to the commenter on the same social forum, offer your contact details and request an offline conversation. Just as importantly, do so in a timely manner to help squash any negativity that might spread. Handling these social complaints with composure could win you some points with your followers ... it may even change the perspective of your not-so-happy customer, too.