With the new Apple Watch set to arrive in April, marketers are being reminded of how to make a big deal out of a product launch. The first lesson? Create some major buzz. Apple is definitely doing so as the Watch is making headlines and news feeds everywhere. Some of this press is from people who can't wait to purchase, while other mentions are from skeptics who won't be jumping on the bandwagon. Either way, it's exposure. The second launch point to note is Apple's strategy in gaining credibility. This is the company's first wearable product, but several brands are already on board with apps that sync with the Watch. Among the first wave of supporters? CNN and Target. As the Apple Watch website currently displays "Coming Soon" and "Available 4.24.15" content, it's safe to say this tech giant knows its way around a successful product launch. We'll keep watching as the countdown continues!