As Black Friday and Cyber Monday quickly approach and consumers gear up to find some serious deals, what can we expect this holiday shopping season? The National Retail Federation fills us in with estimates based on a recent consumer survey. 1) Spending will reach a new high as the average amount a person […]

If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are spending more on RTM and realizing more ROI. The most popular reasons marketers say they're using RTM include: [...]

It's been just over a week since Google rolled out its much-anticipated algorithm update dubbed "Mobilegeddon." Was it as significant as so many expected? If you're not familiar, Google updated its algorithm -- or "secret formula" for how websites are ranked -- and now includes whether or not a site is mobile-friendly as a factor. [...]

While browsing your company's social page, you see a scathing comment from an irritated customer. What's the best way to handle this? Your initial reaction may be to immediately start typing and post a reply that disputes every last detail of the commenter's claim. The better solution: step back and think carefully about your response. [...]