12 11, 2015

Holiday Shoppers Hit the Web

November 12th, 2015|THURSDAY THOUGHT, Uncategorized|

As Black Friday and Cyber Monday quickly approach and consumers gear up to find some serious deals, what can we expect this holiday shopping season? The National Retail Federation fills us in with estimates based on a recent consumer survey. 1) Spending will reach a new high as the average amount a person […]

25 06, 2015

The Surge in Real-Time Marketing

June 25th, 2015|THURSDAY THOUGHT, Uncategorized|

If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are spending more on RTM and realizing more ROI. The most popular reasons marketers say they're using RTM include: [...]

30 04, 2015

Google’s Mobile Update: The “After”

April 30th, 2015|THURSDAY THOUGHT, Uncategorized|

It's been just over a week since Google rolled out its much-anticipated algorithm update dubbed "Mobilegeddon." Was it as significant as so many expected? If you're not familiar, Google updated its algorithm -- or "secret formula" for how websites are ranked -- and now includes whether or not a site is mobile-friendly as a factor. [...]

19 03, 2015

Social Strategies: Complaint Control

March 19th, 2015|THURSDAY THOUGHT, Uncategorized|

While browsing your company's social page, you see a scathing comment from an irritated customer. What's the best way to handle this? Your initial reaction may be to immediately start typing and post a reply that disputes every last detail of the commenter's claim. The better solution: step back and think carefully about your response. [...]

12 03, 2015

The Can’t-Miss Product Launch

March 12th, 2015|THURSDAY THOUGHT, Uncategorized|

With the new Apple Watch set to arrive in April, marketers are being reminded of how to make a big deal out of a product launch. The first lesson? Create some major buzz. Apple is definitely doing so as the Watch is making headlines and news feeds everywhere. Some of this press is from people [...]

5 03, 2015

SEO: Maintenance Mode

March 5th, 2015|THURSDAY THOUGHT, Uncategorized|

Many businesses believe that once they've done the work of optimizing their websites, the top page ranks will soon follow and remain thereafter. Unfortunately, it's not this simple. Yes, researching the right keywords and targeting them on your website is a big first step and should help your search engine standings. But SEO is not [...]

21 10, 2014

Online Content: Finding the Right Length

October 21st, 2014|Uncategorized|


Posted by Erin Schroeder, Copywriter & Online Specialist

As we write content to be published online, the question of “how much is too much?” comes up again and again.

There’s no right answer for any one channel, but thanks to some in-depth research and comparisons from BufferSocial, […]

10 09, 2014

The Upsides to User-Generated Content

September 10th, 2014|Uncategorized|


Posted by Erin Schroeder, Copywriter & Online Specialist

Some of the most memorable ads we’ve been introduced to incorporate elements like high-tech special effects, complex video shoots and celebrity cameos.

But these costly campaigns are starting to be supplemented – and sometimes even totally replaced – with a different […]

19 08, 2014

Long-Form Content: Still Legitimate

August 19th, 2014|Uncategorized|


Posted by Brenda Timm, Vice President – Strategic Communication & Online Services

In today’s go-go-go environment, quick digital conversations have become the norm with things like abbreviated lingo and limited character counts commanding our typical discussion habits.

So does that mean long-form content (a piece with about 1,500 words […]

5 08, 2014

Advertising Case Study: Under Armour

August 5th, 2014|Uncategorized|


Posted by Erin Schroeder, Copywriter & Online Specialist

If you haven’t seen the new Under Armour ad featuring ballerina Misty Copeland that first aired last week, the 60-second spot is definitely worth a watch:


It’s a powerful clip with the narrator reading snippets of a past rejection […]