As Black Friday and Cyber Monday quickly approach and consumers gear up to find some serious deals, what can we expect this holiday shopping season? The National Retail Federation fills us in with estimates based on a recent consumer survey. 1) Spending will reach a new high as the average amount a person plans to put toward gifts increases to $805.65. 2) Online shopping will grow, too, with 46% of all browsing and buying to happen on the web and more than 20% of smartphone users planning to make purchases on their devices. 3) Incentives remain strong as nearly 47% of shoppers said that free shipping or shipping promotions will be a factor in deciding where to shop. No surprises here, are there? Consumers are ready to spend and they’ll be doing a lot of their searching and shopping online wherever they can find the most value.