If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are spending more on RTM and realizing more ROI. The most popular reasons marketers say they're using RTM include: 1) to form customer relationships, 2) to promote events and 3) to complement other content. And while the obvious way to apply RTM is to combine it with social strategies (a post along the lines of "come check out our cool event today!"), the top response for how it's implemented is via marketing automation methods like triggered emails. Other examples of RTM? A few include personalizing web content by user interaction, creating timely blog posts and offering location-based deals. The more connected we become as consumers, the bigger impact RTM will have.