Posted by Brenda Timm, Vice President – Strategic Communication & Online Services
Think back to when you registered the domain for your website. Was it a fee of somewhere between $10-$40 or closer to $300,000?
Yep, you read that right. In a public auction being held this week, […]
Posted by Erin Schroeder, Copywriter & Online Specialist
A leading site for estimating web traffic, Alexa reports that Google still commands the #1 position for “Top 500 Sites on the Web” globally and also remains the most popular in the search engine (SE) category.
Not a big surprise, is […]
While they are often lumped together when talking social media or sometimes mentioned interchangeably, Facebook and Twitter are really quite different.
And if we want to make the most out of using both platforms for business, it’s important to understand how consumers approach each one.
The Connection
First off, consider the type of connection each offers – one […]
Posted by Erin Schroeder, Copywriter & Online Specialist
“It’s all about the customer” is a pretty common strategy among businesses, but recent trends point toward taking this mission even further with a more personalized approach.
We’re seeing it more and more often these days as companies tailor their sales […]
Consider your website for a moment. Are there calls to action throughout or are they limited to the links within navigation that direct right to the contact page?
Here’s the thing: every page of your site should be seen as an opportunity for visitors to connect.
By opportunity to connect, that doesn’t necessarily mean putting a giant […]
Posted by Dave Willems, CEO & Principal
Think about the way we communicate today. A lot of our messages have moved to the short-and-sweet variety (think texts and tweets with limited characters), but the number of them just keeps multiplying.
We’re exposed to so much content coming through so […]
Do you remember those very first trips to the library as a kid and how the selection process usually came down to finding the books with the best (and most colorful) pictures?
It makes perfect sense since we tend to process visuals 60,000 times faster than text.
And while the words and chapters and plotlines and characters […]
Posted by Erin Schroeder, Copywriter & Online Specialist
Every time I scan my mounting batch of to-read e-newsletters, it seems the ones labeled “Top 10 Tips” or similar always get opened first.
That was the case this week – and thankfully so – as I stumbled upon some really […]
Posted by Brenda Timm, VP of Strategic Communication & Online Services
Ever opened an email that offers a free download packed with all kinds of useful information (yes, please!) and then clicked through only to be greeted by a massive list of questions you must answer first?
Talk […]
As marketers, we should never underestimate the power of a really good testimonial.
Yes, we can find all kinds of creative ways to promote our products and services (that’s part of our job, right?), but oftentimes, it’s the actual user perspective that a potential buyer is interested in hearing.
So once we collect those little gems of […]
