As we shop online, our expectations and experiences can be wildly different. Some shoppers know exactly what they want and where to find it, while others need to explore and compare every option out there and be nudged along the way. Advertising Age shares an insightful article that introduces us to eight different [...]
As more marketers have joined the social scene this year and discovered new ways to connect with their customers, the big question is this: How will things look in 2015?
A new article from Forbes gives us an idea by providing some practical projections, including which social sites are likely to gain steam, which may [...]
As we look ahead to 2015, what changes can we expect to the marketing landscape? According to 15 industry gurus, a lot! Direct Marketing News recently published an ebook that picks the brains of several notable leaders -- from VPs to CEOs -- in search of some predictions on how changing customer behaviors [...]
You’ve written a clever subject line and your recipient clicks to open the message … success! The intro copy is so compelling that he or she takes the next step and clicks the link to the guide/e-book/tip sheet, etc., you’re sharing … hooray!
But, unfortunately, the celebrating often ends here as this is the point where [...]
Now that the most-touted shopping weekend of the year is over, what are the results? And, maybe more importantly, what did we learn about people's buying habits? According to The New York Times, sales for Thanksgiving and through the weekend were down an estimated 11%. Bloomberg reports Cyber Monday sales also slowed, with online shopping [...]
As we monitor how Google ranks our sites among the competition or read up on the latest changes the search engines have rolled out in "scoring" pages, one thing to keep in mind: we're writing for people. It's easy to get caught up in all the details of how major engines crawl our pages and [...]
In our latest Thursday Thought, we talked about the huge upsurge of the infographic.
Have you heard of another top content type that’s being shared all over the web? List posts. According to an interesting new article from PR Daily, list posts get the second highest amount of social shares after infographics.
So [...]
They seem to be popping up all over the place lately, but just how big have infographics really become? According to an article from NewsCred, Google reports that search queries for the term "infographic" have gone up more than 800% in the last two years. Part of the reason this format has become so popular [...]
The concept of "real-time marketing" has been getting a lot of buzz lately as people debate the effectiveness of engaging their audiences through in-the-moment tactics that relate to a current event, developing trend or other hot topic. Raising an interesting point, a recent eMarketer article mentions a shift from real-time to right-time. It [...]
When we throw the term “influencer” out there, it can have a variety of definitions. An influencer can be an industry expert or a brand advocate … a colleague, a team leader or someone who is just really well-connected within your community.
So why are these influencers so important to have on board?
