Posted by Erin Schroeder, Copywriter & Online Specialist
Some of the most memorable ads we’ve been introduced to incorporate elements like high-tech special effects, complex video shoots and celebrity cameos.
But these costly campaigns are starting to be supplemented – and sometimes even totally replaced – with a different […]
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Posted by Brenda Timm, Vice President – Strategic Communication & Online Services
In today’s go-go-go environment, quick digital conversations have become the norm with things like abbreviated lingo and limited character counts commanding our typical discussion habits.
So does that mean long-form content (a piece with about 1,500 words […]
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Posted by Erin Schroeder, Copywriter & Online Specialist
If you haven’t seen the new Under Armour ad featuring ballerina Misty Copeland that first aired last week, the 60-second spot is definitely worth a watch:
https://www.youtube.com/watch?v=ZY0cdXr_1MA
It’s a powerful clip with the narrator reading snippets of a past rejection […]
Posted by Brenda Timm, Vice President – Strategic Communication & Online Services
Think back to when you registered the domain for your website. Was it a fee of somewhere between $10-$40 or closer to $300,000?
Yep, you read that right. In a public auction being held this week, […]
Posted by Erin Schroeder, Copywriter & Online Specialist
A leading site for estimating web traffic, Alexa reports that Google still commands the #1 position for “Top 500 Sites on the Web” globally and also remains the most popular in the search engine (SE) category.
Not a big surprise, is […]
While they are often lumped together when talking social media or sometimes mentioned interchangeably, Facebook and Twitter are really quite different.
And if we want to make the most out of using both platforms for business, it’s important to understand how consumers approach each one.
The Connection
First off, consider the type of connection each offers – one […]
Posted by Erin Schroeder, Copywriter & Online Specialist
“It’s all about the customer” is a pretty common strategy among businesses, but recent trends point toward taking this mission even further with a more personalized approach.
We’re seeing it more and more often these days as companies tailor their sales […]
Consider your website for a moment. Are there calls to action throughout or are they limited to the links within navigation that direct right to the contact page?
Here’s the thing: every page of your site should be seen as an opportunity for visitors to connect.
By opportunity to connect, that doesn’t necessarily mean putting a giant […]
