Posted by Dave Willems, CEO & Principal
Think about the way we communicate today. A lot of our messages have moved to the short-and-sweet variety (think texts and tweets with limited characters), but the number of them just keeps multiplying.
We’re exposed to so much content coming through so […]
Do you remember those very first trips to the library as a kid and how the selection process usually came down to finding the books with the best (and most colorful) pictures?
It makes perfect sense since we tend to process visuals 60,000 times faster than text.
And while the words and chapters and plotlines and characters […]
Posted by Erin Schroeder, Copywriter & Online Specialist
Every time I scan my mounting batch of to-read e-newsletters, it seems the ones labeled “Top 10 Tips” or similar always get opened first.
That was the case this week – and thankfully so – as I stumbled upon some really […]
Posted by Brenda Timm, VP of Strategic Communication & Online Services
Ever opened an email that offers a free download packed with all kinds of useful information (yes, please!) and then clicked through only to be greeted by a massive list of questions you must answer first?
Talk […]
As marketers, we should never underestimate the power of a really good testimonial.
Yes, we can find all kinds of creative ways to promote our products and services (that’s part of our job, right?), but oftentimes, it’s the actual user perspective that a potential buyer is interested in hearing.
So once we collect those little gems of […]
Posted by Brenda Timm, VP of Strategic Communication & Online Services
With all the Super Bowl hoopla behind us, the next big opportunity for marketers to score some major exposure is at the 2014 Winter Olympics kicking off later this week.
What do the big brands have in store?
No […]
