As we shop online, our expectations and experiences can be wildly different. Some shoppers know exactly what they want and where to find it, while others need to explore and compare every option out there and be nudged along the way. Advertising Age shares an insightful article that introduces us to eight different personality types. They include shoppers that are determined, indecisive, informed and reluctant ... practical, emotional, social and brand-driven. Something to keep in mind? Depending on the situation, people's shopping personalities often change. One rule of thumb that will bode well with every shopper: make the online experience as simple and stress-free as possible.

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