As we look ahead to 2015, what changes can we expect to the marketing landscape? According to 15 industry gurus, a lot! Direct Marketing News recently published an ebook that picks the brains of several notable leaders -- from VPs to CEOs -- in search of some predictions on how changing customer behaviors will shape marketing in the year to come. A sampling of their responses? Marketers need to understand the growing role of user-generated content and how today's super-connected consumers process data. We also need to consider what the shift to mobile will mean in terms of strategy and realize just how essential it is to cater to the individual instead of the crowd. Check out the ebook to get the full scoop and see what you can do to be prepared.