by Brenda Timm
Think of all the time and resources you invest to increase your web traffic and get more people to your site.
Whether you’ve scored their clicks through an email, some stellar SEO or a banner ad on an affiliate site, the last you thing you want after all that work is to drive those […]
We already know that today's typical consumer is doing a lot more shopping online. But what are buyers' habits for digital purchasing and what tools are being used? An infographic from Epsilon on the Direct Marketing News website gives us a look. First off, the most popular web-based shopping tools are retailer sites [...]
by Erin Schroeder
Typically when we think of great examples of user-generated content, they feature consumers showing how cool, useful, trendy, etc. (the list could go on and on) a brand’s product or service is. But what about a brand that’s trying to get potential employees to buy in to its business?
Enter ESPN.
While the first impression […]
With many companies, the shift to content marketing has meant a laser-like focus on cranking out fresh articles, posts and other pieces in a timely fashion. But what about ROI? In this infographic from Curata, 29 different measurement metrics are introduced. We're talking everything from the basics of overall consumption like page views [...]
Visit nearly any public place and a quick look around confirms it: more and more people are hopping on their mobile devices to engage. But how much growth is really happening? In a new research report from BoldChat, the percentages reported for mobile engagement frequency were studied from 2014 to 2015 in eight [...]
As Mile of Music nears its much-anticipated return on August 6, word of the popular festival is spreading on local and national levels thanks to a boost from two significant grants recently awarded. The five-figure grants include a Tourism Development grant from the Fox Cities Convention & Visitors Bureau and a Joint Effort Marketing grant [...]
If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are spending more on RTM and realizing more ROI. The most popular reasons marketers say they're using RTM include: [...]
by Erin Schroeder
A good story. No matter what you’re selling – a simple trinket to the most sophisticated service – this is the one thing everyone can relate to.
Why so? Because stories have a tendency to grab our attention and draw us in. They provide a more personal connection and speak to our emotional side. […]
Writing a solid press release is one thing; pitching it is another. Before you send your release out to the masses in hopes of a large number of pick-ups, consider these tips. First off, do your homework. Instead of sending the same pitch to a long list of journalists, research your potential recipients. Read some [...]
Just when you thought you were caught up on the latest and greatest social sites out there, another new one joins the mix. Shocase launched earlier this year and targets marketers of every discipline -- from design and PR to branding and events -- by organizing all things related to marketing in a single, accessible [...]
