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So far wm2016 has created 116 blog entries.
21 07, 2015

5 Ways to Lose New Web Traffic


by Brenda Timm

Think of all the time and resources you invest to increase your web traffic and get more people to your site.

Whether you’ve scored their clicks through an email, some stellar SEO or a banner ad on an affiliate site, the last you thing you want after all that work is to drive those […]

16 07, 2015

Today’s Online Shopper

July 16th, 2015|THURSDAY THOUGHT|

We already know that today's typical consumer is doing a lot more shopping online. But what are buyers' habits for digital purchasing and what tools are being used? An infographic from Epsilon on the Direct Marketing News website gives us a look. First off, the most popular web-based shopping tools are retailer sites [...]

10 07, 2015

ESPN & User-Generated Content


by Erin Schroeder

Typically when we think of great examples of user-generated content, they feature consumers showing how cool, useful, trendy, etc. (the list could go on and on) a brand’s product or service is. But what about a brand that’s trying to get potential employees to buy in to its business?

Enter ESPN.

While the first impression […]

9 07, 2015

Measuring Content Marketing ROI

July 9th, 2015|THURSDAY THOUGHT|

With many companies, the shift to content marketing has meant a laser-like focus on cranking out fresh articles, posts and other pieces in a timely fashion. But what about ROI? In this infographic from Curata, 29 different measurement metrics are introduced. We're talking everything from the basics of overall consumption like page views [...]

2 07, 2015

The Mobile Climb Continues

July 2nd, 2015|THURSDAY THOUGHT|

Visit nearly any public place and a quick look around confirms it: more and more people are hopping on their mobile devices to engage. But how much growth is really happening? In a new research report from BoldChat, the percentages reported for mobile engagement frequency were studied from 2014 to 2015 in eight [...]

2 07, 2015

Mile of Music Festival Receives Major Lift through Grants

July 2nd, 2015|LATEST NEWS|

As Mile of Music nears its much-anticipated return on August 6, word of the popular festival is spreading on local and national levels thanks to a boost from two significant grants recently awarded. The five-figure grants include a Tourism Development grant from the Fox Cities Convention & Visitors Bureau and a Joint Effort Marketing grant [...]

25 06, 2015

The Surge in Real-Time Marketing

June 25th, 2015|THURSDAY THOUGHT, Uncategorized|

If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are spending more on RTM and realizing more ROI. The most popular reasons marketers say they're using RTM include: [...]

19 06, 2015

Storytelling: Why it Works in Marketing


by Erin Schroeder

A good story. No matter what you’re selling – a simple trinket to the most sophisticated service – this is the one thing everyone can relate to.

Why so? Because stories have a tendency to grab our attention and draw us in. They provide a more personal connection and speak to our emotional side. […]

18 06, 2015

Press Releases: Making the Pitch

June 18th, 2015|THURSDAY THOUGHT|

Writing a solid press release is one thing; pitching it is another. Before you send your release out to the masses in hopes of a large number of pick-ups, consider these tips. First off, do your homework. Instead of sending the same pitch to a long list of journalists, research your potential recipients. Read some [...]

11 06, 2015

Marketers in the Social Spotlight

June 11th, 2015|THURSDAY THOUGHT|

Just when you thought you were caught up on the latest and greatest social sites out there, another new one joins the mix. Shocase launched earlier this year and targets marketers of every discipline -- from design and PR to branding and events -- by organizing all things related to marketing in a single, accessible [...]