As marketers, we like to share examples of other marketers succeeding with their content strategies. Today we shine the spotlight on TIME. The magazine used to send out 10 different e-newsletters covering 10 different vertical markets and has since combined all of those publications into one. The result? With the new version, The Brief, open rates have more than doubled to 40%. Plus, that dreaded "inbox overload" is avoided as readers can pick and click the headlines that interest them instead of subscribing to -- and sifting through -- so many separate emails. Another bonus: TIME delivers exactly what it promises. Each edition opens with "12 Things to Know Now" and that's just what readers receive, numbered for easy navigation and organized with a clickable headline and thumbnail. Check out a sample edition to see how TIME is getting it right with readers.