When considering the power of pictures, there's a stat that finds content with visuals gets 94% more views than content containing text only. One company is taking this concept to a whole new level with its recent "video in print" ads. Chevrolet's Colorado truck is making quite a splash in magazines with print ads that incorporate video. In select issues of Esquire and Popular Mechanics for May, readers open to a spread with a large visual of the Colorado parked atop a mountain and a video player embedded on the page that kicks off the Colorado campaign. See how the concept works on the Advertising Age website. Pretty innovative, isn't it? If more businesses see the benefits of this method, it could eventually become another trend in integrated marketing.