If there's any question as to how brands are going out of their way to cater to the customer these days, the back-to-school season is a prime example. Consider Target. Running since mid-July, the retailer has launched a series of ads that position the store as a one-stop source for all school-related necessities that extend well beyond your traditional glue sticks and pencil cases. Target's overall strategy addresses some real pain points for parents, too: the cost and stress factors. Along with low prices, Target is pushing a big mix of savings opportunities through things like their Cartwheel (discounts) app and free shipping. And here's a fun new addition: the online School List Assist tool that's meant to eliminate the headaches of shopping for supplies. Remember: it's not just the big brands that can benefit from this approach ... catering to the customer is a win-win for businesses of all sizes!