So in all of the web and social efforts your business has been focusing on, you’re slowly growing your base of followers and fans … readers and subscribers. How do you go about nurturing these connections to build a larger online community? The first thing, and probably most important, is to see the value this type of two-way relationship has. If these are the people who will become your brand enthusiasts and sing the praises of your company, how are you helping them in return? Another biggie is to keep the emphasis on engagement. A successful community is interactive and its members are involved. Encourage participation by asking questions and welcoming input as you push new posts and content out there. On top of that, be sure you understand where your community is most active and be part of the conversation. An online community can have great benefit if you make the relationships you are building the top priority.