The fact that there are so many messages competing for our customers’ attention on a day-to-day basis is something we mention a lot in this space. But if we take a closer look at the issue, what are some ways to make sure your content gets noticed? It all comes down to pulling people in and leaving them with something memorable. For starters, a really compelling headline and/or visual can make your message impossible to overlook. The way you organize your content is just as important. Do you break information down into bite-size pieces? Incorporate features like charts, graphs, bullet lists and Q&A sections to simplify complex ideas? Two more factors: tone and flow. While there may be areas you really want to emphasize, time is always a factor for your readers, so moving from point to point as you keep things interesting is a must. The harder it becomes to grab people’s attention today, the more important it is to deliver memorable content!