“Re-purpose” is a word that comes up a lot these days in our marketing vocabulary. But just because you have a great piece of content on hand, does that mean you should run it as is on every channel? Nope. Once you decide where your copy will work best, it’s important to consider the writing […]
In last week’s Thursday Thought, we introduced ways to boost participation with online surveys. This week, we take a look at getting better results. For all surveys, it’s important to set an objective and stick with questions that relate to it. Should you use open- or close-ended questions? Many surveys include a mix. […]
Posted by Brenda Timm, VP – Strategic Communication & Online Services
Now that we’ve officially welcomed 2016, the big buzz in the marketing world has been focused on what kind of trends to expect for the year ahead, especially online.
We’ve been combing through the articles and found some interesting stuff in the process. While there are […]
User surveys are a great, straightforward way to measure people’s thoughts and experiences, but unfortunately, it’s getting harder to realize high participation rates. Following a few simple steps could make all the difference in getting more responses. First off, is your survey’s purpose clearly defined, do you explain how findings will be used and are […]
How does a brand grow its Facebook fan base by over 160K followers in just a three-week period? Combine the holiday season with some deals, contests and affiliate partner giveaways and the answer gets a little clearer. According to a piece on AdWeek, Engagement Labs found that toy manufacturer Little Tikes had an increase of […]
As we write content that’s targeted to our audience, it’s important to remember that there are multiple phases in the buying process. Some customers may be new to our brand and just starting the research and comparison process while others simply need that final push to click “add to cart.” Whatever the stage, an
Posted by Brenda Timm, Vice President – Strategic Communication & Online Services
As the holiday ads begin to roll and shoppers start checking items off their to-buy lists, businesses need to be at the top of their game. Now is the time to evaluate and fine-tune the in-store and online purchase processes as both of them […]
As with most marketing tactics, the effectiveness of email has been questioned time and time again. But here’s the reality: In our mobile-focused, uber-connected world, people are paying attention to what pops into their Inbox. So how do you up the chances that your message gets opened? Start with a quick, compelling subject line. A […]
As Black Friday and Cyber Monday quickly approach and consumers gear up to find some serious deals, what can we expect this holiday shopping season? The National Retail Federation fills us in with estimates based on a recent consumer survey. 1) Spending will reach a new high as the average amount a person […]
Posted by Kim Willems, Social Media Specialist
As businesses, we all go about our social strategies in different ways, but the ultimate goal is usually pretty similar: to engage our unique (and in some ways similar) mix of followers.
So which companies are getting it right? How are they grabbing people’s attention and motivating them to interact?