As we write content that’s targeted to our audience, it’s important to remember that there are multiple phases in the buying process. Some customers may be new to our brand and just starting the research and comparison process while others simply need that final push to click “add to cart.” Whatever the stage, an infographic from ClearVoice on the SocialTimes blog shares 11 ways to create content that’s focused on making the sale throughout the cycle — from creation and promotion to conversion and closing. A few examples? Incorporate testimonials and re-purpose successful posts in the early stages … consider re-targeting and follow-up strategies later in the game. Reeling customers in is a lot easier when you understand what point they’re at and how to market to them accordingly.