“Re-purpose” is a word that comes up a lot these days in our marketing vocabulary. But just because you have a great piece of content on hand, does that mean you should run it as is on every channel? Nope. Once you decide where your copy will work best, it’s important to consider the writing style for that medium. Take social posts vs. web pages, for example. In most cases, a Tweet or Facebook status is more shareable when it’s quick and snappy. Visitors who land on your web page, however, are often looking for something more informative and want to see things like features and benefits explained. PR Daily features a handy tool from Vertical Response — the Copywriting Cheat Sheet — that gives tips on how to write content for various web channels. Take a look and get some ideas for re-purposing your next piece by platform!