Putting on a great business event. There’s a lot of emphasis on pre- and post-event planning, but what about the things you can do to enhance the experience as it’s happening? For example, consider live streaming. An infographic from Formstack shows that 82% of an online audience found it helpful to actually see an event when deciding about attending it in-person the next time. There’s also social exposure. Instead of just posting about the event highlights before and after, encourage real-time tweets and check-ins to spread some excitement. And don’t forget about the small touches. If you notice that participants have been sitting for a long stretch, get them up and moving … include opportunities to mingle … try something interactive. To make your next event memorable and meaningful, think of all the ways you can enhance the experience!